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Creating Shareholder

Value®


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Information about Creating Shareholder Value®

Game board of the business unit that the participants will run - click to see a more detailed image

 

Objectives

  • What Managing for Value is and why it is so important.
  • What it is like to run a business but at the same time to see it from a shareholder's perspective.
  • How Value Creation influences share price
  • How Economic Profit drives Value Creation
  • Understand how I can contribute to Value Creation

(return to Information about Creating Shareholder Value®- Table of Contents)

Overview

Creating Shareholder Value has been designed specifically to bring life to your key management process. What ever our role in the organization—Creating Shareholder must become an integral part of our work if the organization is to achieve its objectives. Everyone in the organization needs to understand how each can create value. In the simulation, you and your team will make all the decisions—strategic, marketing, operational, and financial. Creating Shareholder Value simulation has been designed for all levels and functions in the business. Everyone should take this course, regardless of the business areas one works in. The simulation runs over 7 business cycles. Through the fun and competitive medium of a board-based business simulation you will be part of a two-to four-person team in competition with other teams.

Between each activity period short lectures are given on:

  • Planning what tools to use
  • Economic Profit - what it is; why it’s important
  • Discounted cash flows - how they are used
  • Creating Shareholdervalue - the goal of Managing for Value
  • How I can create value back at work

As you may have noticed from the writeup, Creating Shareholder Value and Corporate Profitability are quite similar. The primary difference is in the metrics used to measure success. Corporate ProfitAbility is oriented towards companies who measure success using ROI. Creating Shareholder Value is oriented towards companies that measure success using Economic Profit.

(return to Information about Creating Shareholder Value®- Table of Contents)

Course Outline

Running a Business - Module One

Learning Outcomes
  • Overview of the activity cycle of a business
  • How a business is financed
  • Where cash is tied up in a business
  • What Earnings Before Tax is
  • What Earnings Before Tax is used for
Simulation and Learning Activities

Introduction and Moving Balance Sheet

  • Introduction to the course
  • Objectives and outline of the program
  • The Moving Balance Sheet demonstration

January and February

  • Learning the basics
  • Facilitator walks teams through the simulation months of January and February
  • Starting in the month March the teams plan and run their own companies.
  • Planning for March
March
  • Teams run their simulated company for the month of March
  • Debrief and learning points
  • Investment and cash flow
  • Balancing the short term and long term
  • Learning point summary

Looking Ahead - Module Two

Learning Outcomes
  • How prices are set
  • Fixed and Variable Costs
  • How to plan for Profit
  • How to forecast Cash Flow
  • Break-Even analysis: managing price, volume and costs to make a profit
  • Share prices and what affects them
Simulation and Learning Activities

Pricing Strategies

  • Setting a price
  • Covering fixed costs

April

  • Teams implement their pricing strategies for the simulation month of April
  • Debrief of April: impacts on Cash
  • Share prices
  • The Shareholder's view of the company
  • Creating a Business Plan and Cash Flow forecast for May
May
  • Teams implement their business plan for May
  • Debrief: analyzing variances from plan
  • Learning Point summary

Strategies for Creating Value - Module Three

Learning Outcomes
  • How Value is created
  • What is Economic Profit
  • Strategies for success: Cost Leadership & Differentiation
  • Shareholder's view of the business
Simulation and Learning Activities

Strategies that Create Value

  • Financial Ratios
  • Differentiation and Cost Leadership
    • strategies for success
    • options added into the simulation

June

  • Teams implement their reformulated strategies for the simulation month of June
  • Debrief of June: the impact of strategies
  • Share prices
  • The Shareholder's view of the company
July
  • Teams continue to implement their strategies for simulation month July
  • Debrief and learning points for simulation month July

How I Create Value - Module Four

Learning Outcomes
  • How my work makes a difference
  • How I affect Economic Profit
  • The strategy of my Business Unit
  • Action Plans; what I will do now
Strategies that Create Value
  • Economic Profit and Me
  • Debrief and learning points for simulation month July
August
  • Debrief: what we have learned from the simulation
  • Share prices
  • Dividends and Shareowner Value
  • Creating Value
  • Managing Economic Profit
  • Where does my job make a difference
  • Analysing my Business Unit
  • Action plans: where we go from here

(return to Information about Creating Shareholder Value®- Table of Contents)