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Corporate ProfitAbility®

Creating Value at Work


General Information
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ProfitAbility Simulation Series
· Enterprise ProfitAbility
· Corporate Profitability
· Creating Shareholder Value
· Simulations for the Energy Industry
   Power And ProfitAbility
   Hydo ProfitAbility
   Wired For ProfitAbility
   Gas ProfitAbility
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Information about Corporate Profitability®

Game board of the business unit that the participants will run - click to see a more detailed image

Objectives

  • What Managing for Value is and why it is so important.
  • What it is like to run a business but at the same time to see it from a shareholder's perspective.
  • How Value Creation influences share price
  • How Economic Profit drives Value Creation
  • Understand how I can contribute to Value Creation

(return to Information about Corporate Profitability®- Table of Contents)

Overview

Corporate ProfitAbility has been designed specifically to bring life to your key management process—Creating Value at Work. What ever our role in the organization—Creating Value at Work must become an integral part of our work if the organization is to achieve its objectives. Everyone in the organization needs to understand how each can create value. In the simulation, you and your team will make all the decisions—strategic, marketing, operational, and financial. Corporate ProfitAbility simulation has been designed for all levels and functions in the business. Everyone should take this course, regardless of the business areas one works in. The simulation runs over 7 business cycles. Through the fun and competitive medium of a board-based business simulation you will be part of a two-to four-person team in competition with other teams.

Between each activity period short lectures are given on:

  • Planning what tools to use
  • Economic Profit - what it is; why it’s important
  • Discounted cash flows - how they are used
  • Creating Value at Work - the goal of Managing for Value
  • How I can create value back at work

(return to Information About the Simulation - Table of Contents)

Course Outline

Running a Business - Module One

Learning Outcomes
  • Overview of the activity cycle of a business
  • How a business is financed
  • Where cash is tied up in a business
  • What Earnings Before Tax is
  • What Earnings Before Tax is used for
Simulation and Learning Activities

Introduction and Moving Balance Sheet

  • Introduction to the course
  • Objectives and outline of the program
  • The Moving Balance Sheet demonstration

January and February

  • Learning the basics
  • Facilitator walks teams through the simulation months of January and February
  • Starting in the month March the teams plan and run their own companies.
  • Planning for March
March
  • Teams run their simulated company for the month of March
  • Debrief and learning points
  • Investment and cash flow
  • Balancing the short term and long term
  • Learning point summary

Looking Ahead - Module Two

Learning Outcomes
  • How prices are set
  • Fixed and Variable Costs
  • How to plan for Profit
  • How to forecast Cash Flow
  • Break-Even analysis: managing price, volume and costs to make a profit
  • Share prices and what affects them
Simulation and Learning Activities

Pricing Strategies

  • Setting a price
  • Covering fixed costs

April

  • Teams implement their pricing strategies for the simulation month of April
  • Debrief of April: impacts on Cash
  • Share prices
  • The Shareholder's view of the company
  • Creating a Business Plan and Cash Flow forecast for May
May
  • Teams implement their business plan for May
  • Debrief: analyzing variances from plan
  • Learning Point summary

Strategies for Creating Value - Module Three

Learning Outcomes
  • How Value is created
  • Using financial ratios: ROR, ATO, ROI
  • Strategies for success: Cost Leadership & Differentiation
  • Shareholder's view of the business
Simulation and Learning Activities

Strategies that Create Value

  • Financial Ratios
  • Differentiation and Cost Leadership
    • strategies for success
    • options added into the simulation

June

  • Teams implement their reformulated strategies for the simulation month of June
  • Debrief of June: the impact of strategies
  • Share prices
  • The Shareholder's view of the company
July
  • Teams continue to implement their strategies for simulation month July
  • Debrief and learning points for simulation month July

How I Create Value - Module Four

Learning Outcomes
  • How my work makes a difference
  • How I affect ROI
  • The strategy of my Business Unit
  • Action Plans; what I will do now
Strategies that Create Value
  • ROI, Value and Me
  • Debrief and learning points for simulation month July
August
  • Debrief: what we have learned from the simulation
  • Share prices
  • Dividends and Shareowner Value
  • Creating Value
  • Managing ROI
  • Where does my job make a difference
  • Analysing my Business Unit
  • Action plans: where we go from here

(return to Information About the Simulation - Table of Contents)

Typical Participant Comments

1. What did you learn from this session?

  • cash flow management determines options
  • need for competitive intelligence and a strategy
  • factors use in measuring financial performance
  • anticipated market needs and timing
  • recognize shift in competitive strategy and plan for it
  • seeing strategically how we think differently when we become competitive
  • seeing all aspects of the business actually "working"
  • using a fact-based approach to competitive moves
  • better appreciation of balance sheet and financial ratios
  • importance of cash flow/capacity
  • investing for future growth (markets/technologies)

2. What will you take back to the work place?

  • cash flow factors and how to impact them
  • the effect on price, volume, cash, etc.
  • better measure of future action by competitors
  • recognizing competitive pricing
  • importance of setting (cost/differentiation) strategies
  • the need to utilize manufacturing capacity
  • the understanding and using financial measures
  • greater understanding of the business drivers

3. What was the most useful part of this session?

  • "hands-on" experience
  • seeing cash move - turning into assets, raw materials
  • operating the business
  • balance sheet/cash flow analysis
  • strategy setting, positioning business vs. competition
  • competitive analysis and pricing strategies
  • recognizing market demand shifts
  • understanding how I can have impact
  • a good way to teach and practice concepts
  • simulation, coaching, and analysis of what happened

4. Who else would benefit from this experience?

  • all managers and professional staff
  • plant personnel
  • all exempt
  • middle managers (at least)
  • sales / marketing / r&d /mfg / technical service
  • salesforce, technical service, marketing, anyone directly "touching" the customer
  • nonfinance / manufacturing and sales people to broaden experience in support groups but also valuable to sales/marketing/finance
  • managers involved in P&L decisions
  • teams; to understand financial implications of managing the business

(return to Information About the Simulation - Table of Contents)